40 Top-Rated Products to Buy on Black Friday, According to Our Editors

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The year’s biggest Black Friday deals are still going strong! Regardless of what you’re in the market for, it’s likely you’ll be able to find it (and save big on it!) this Black Friday — and we’re here to help you scope out the very best deals. That way, you can get back to focusing on what really matters: eating your weight in Thanksgiving leftovers, obviously!

As shopping experts, we spend a pretty decent amount of time shopping throughout the year (no surprise!) — testing everything from trending fashion styles and new beauty launches to viral TikTok-approved products and even a bevy of items that come directly recommended from some of our favorite celebrities (we’re looking at you Slip Silk Eye Mask!). We know which items are worth the hype and, more importantly, which ones you could probably skip out on buying. And since we’re not in the business of gatekeeping, we’re always more than happy to share our honest reviews on products so that you can get the full scoop on what truly deserves a spot in your digital shopping cart this holiday season.

While Black Friday has no shortage of amazing product deals, some of the best ones just so happen to be on a few of our favorite, editor-loved must haves. Standout finds include deals on top-rated tech like the Apple AirPods Pro headphones and the Samsung Frame Smart TV. Beauty-lovers can get in on the early savings and score deals on the Olaplex Bond Maintenance Set for color-treated hair, the viral Dyson Airwrap Styler, or even Laneige’s Lip Sleeping Mask.

Shop our picks for the best Black Friday deals on editor-loved products below, and browse the price-specific categories ahead:

  • Under $25
  • Under $50
  • Under $100
  • Under $200
  • Under $500
  • Over $500
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